News
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The Diamond Myth Everyone Believes That Simply Isn't True
The two-month salary engagement ring rule was invented by De Beers as advertising, not tradition. Your budget should reflect what you can comfortably afford instead.
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How TikTok Quietly Changed the Way People Shop for Diamonds
TikTok has made diamond buyers more informed and sceptical, shifting demand toward viral cuts and honest pricing. Younger buyers are shopping smarter than ever before.
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Cleaning Gold, Silver or Platinum? Why One Method Doesn't Fit All
Gold, silver and platinum each need different cleaning methods. Using the wrong approach can damage your pieces, so knowing your metal first makes all the difference.
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Why Small Is Winning in the Watch World Right Now
Tiny diamond watches are replacing oversized ones, driven by the wrist stacking trend, a return to vintage proportions, and diamonds that add sparkle and versatility.
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You're Probably Damaging Your Diamonds Without Knowing It
Everyday habits like gym sessions, housework, and skipping regular checks gradually damage diamond settings. Small changes in when you wear your jewellery help protect it long-term.
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The Costume Jewellery Pieces Actually Worth Buying
A guide to which costume jewellery pieces are genuinely worth buying, and why everyday or sentimental pieces are better invested in real diamonds instead.
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The Tennis Bracelet Almost Never Happened, Here's the Real Story
How Chris Evert's snapped diamond bracelet at the 1978 US Open turned a decades old design into the tennis bracelet, a style still worn by icons today.
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Buying Diamonds as a Tourist in Dubai? Read This First
A quick guide for tourists buying diamonds in Dubai, covering VAT refunds, airport validation, certification, and choosing between boutiques and the Gold Souk.
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Is Your Diamond About to Fall Out? Here's How to Tell
A loose diamond rarely falls out without warning signs. Watch for a stone that wiggles, bent or worn prongs, snagging on fabric, a stone sitting off centre, or dulled sparkle...
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Sun, Sand, and Salt Water: What Your Diamonds Can Take
Diamonds themselves easily survive sun, sand and saltwater, but the setting matters more than the stone. Platinum and solid gold hold up well, while delicate prongs and lower-karat gold are...
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Travelling With Diamonds Soon? Here's What to Expect at Security
Travelling with diamond jewellery means a few extra precautions. Wear it rather than pack it, carry your certification, check declaration rules for your destination, and confirm your travel insurance covers...
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Skip the Home Market, Here's Why Dubai Wins for Diamonds
Regional diamond buyers are choosing Dubai over their home market, and for good reason. Better pricing, no import duty, verified certification, and unmatched selection make it the smarter place to...
