News
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The Uncommon Diamond Shapes That Deserve a Spot on Your Shortlist
Most people walk into engagement ring shopping assuming there are only a handful of diamond shapes to choose from. Round, oval, pear, emerald, cushion, princess, marquise and asscher tend to...
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Moissanite Engagement Rings, Are They Actually a Smart Choice?
Moissanite is a smart engagement ring choice for anyone wanting maximum brilliance and durability on a budget. Its higher refractive index gives it more sparkle than diamond, though resale value...
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A 200 Carat Necklace, Stolen in Broad Daylight, From a Museum in Vienna
Two men walked into Vienna's Museum of Applied Arts on Thursday as ordinary visitors, tickets bought, nothing out of the ordinary. Within minutes, they walked out with a priceless 200-carat...
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Luxury Diamond Jewellery in the Middle East: A Complete Buyer's Guide
Introduction The Middle East has long been associated with luxury, elegance, and exceptional craftsmanship. From the glamorous shopping districts of Dubai to the exclusive boutiques of Abu Dhabi, Doha, Riyadh,...
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Why August's Birthstone Deserves So Much More Credit
Ask most people to name a birthstone, and they will reach for something obvious: a ruby, a sapphire, an emerald. Peridot, the birthstone for August, rarely makes the list, and...
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How Rising Real Estate Demand Is Influencing Luxury Lifestyle Choices
Introduction The relationship between real estate and luxury lifestyles has always been closely connected. As property markets grow and premium residential developments expand, homeowners are increasingly investing in experiences, products,...
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If a Big White Diamond Doesn't Impress Anyone Anymore, What Actually Does?
There was a time when a large, clear white diamond did all the talking on its own. These days, that same stone barely raises an eyebrow. Lab-grown diamonds have made...
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Pear Shaped Diamonds Are Having a Proper Moment, Here's Why
If you have been paying attention to red carpets and courtside seats lately, you might have noticed the same silhouette popping up again and again: the pear shape. Kylie Jenner...
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How to Care for and Clean Your Diamond Jewellery at Home
Introduction Diamond jewellery is treasured for its brilliance, elegance, and timeless beauty. Whether it is a diamond engagement ring, necklace, bracelet, or earrings, proper care is essential to maintain its...
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Can Rain Affect Your Jewellery? Expert Care Tips from Azzallure
Introduction Rain is a part of everyday life, especially during humid and monsoon seasons. While a few drops of water may seem harmless, many jewellery owners wonder whether rain can...
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Why "Imperfect" Diamonds Are Suddenly the Ones Everyone Wants
For years, the rule was simple. The clearer the better. Flawless was the goal, and anything visible inside a diamond was treated as a problem to be minimised or priced...
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How to Style Diamond Earrings for Every Face Shape
Diamond earrings are one of the most timeless forms of jewellery, adding elegance, sophistication, and brilliance to any look. However, choosing the right pair of earrings is not only about...