When you're shopping for diamond jewelry, especially engagement rings or wedding bands, one of the biggest decisions you'll face is choosing the right metal. White gold and platinum are two of the most popular options, thanks to their sleek, elegant look and timeless appeal.

But what’s the difference between the two, and how do you choose which one suits you best? Let’s dive into the debate of platinum vs. white gold and break down what you need to know before making a decision.

What Is Platinum?

Platinum is a naturally white metal that’s known for its luxurious look and feel. It’s rarer than gold, which is one of the reasons it tends to be more expensive.

Unlike gold, which needs to be alloyed with other metals to achieve its color, platinum is found in almost pure form in jewelry. It’s also a metal that’s often associated with prestige and wealth, having once been reserved for the rich and famous.

Platinum Pros:

• Rarer Than Gold: Platinum is less common, making it more exclusive.
• More Durable: It’s a strong, hard-wearing metal.
• Heavier: Platinum feels substantial on the finger, adding to its luxurious appeal.
• Hypoallergenic: Great for those with sensitive skin.
• Symbol of Prestige: A classic luxury metal.

White Gold vs. Platinum: Price

Price can often be a deciding factor when choosing between white gold and platinum, and there’s no question—platinum is more expensive. Because platinum is rarer and purer, you’ll pay more for it. For example, platinum engagement rings can start at around £400 for a simple setting and go up to £1500 or more for intricate, vintage-inspired designs.

White gold, on the other hand, is a more affordable choice without sacrificing elegance. While it still has that stunning white color and complements diamonds beautifully, it costs significantly less than platinum.

Durability: Platinum vs. White Gold

When it comes to durability, platinum takes the lead. This metal is known for being incredibly strong and resistant to wear and tear, making it perfect for those who lead active lifestyles or work with their hands a lot. Platinum is heavier and denser, so it holds its shape well over time.

White gold, while strong, is not as durable as platinum and can wear down more quickly, especially if it’s subjected to heavy daily use. However, if both metals are well cared for, they’ll remain in beautiful condition for years to come.

Color and Care: White Gold vs. Platinum

While both white gold and platinum have that beautiful, bright white shine, the way they maintain their color differs. Platinum is a naturally white metal, so its color won’t fade or change over time. On the other hand, white gold is made by alloying yellow gold with other metals like nickel or palladium to achieve its silvery-white hue. Over time, this may lead to a slight yellowish tint, so white gold jewelry needs to be rhodium-plated and polished regularly to keep that fresh white look.

If you want to keep your white gold pieces looking like new, it's worth getting them re-plated and polished every couple of years.

Sensitive Skin: Platinum vs. White Gold

If you have sensitive skin, platinum might be your best choice. Since platinum doesn’t rely on nickel or other metals for its color, it's naturally hypoallergenic. White gold, however, is often alloyed with nickel, which can cause irritation or allergic reactions in some people. To minimize this risk, white gold rings are often rhodium-plated, creating a barrier between the metal and your skin.

White Gold vs. Platinum: Which One Should You Choose?

Both platinum and white gold are stunning options for engagement rings and wedding bands. Each metal has its pros and cons, and it ultimately comes down to your preferences, budget, and lifestyle.

Why Choose White Gold?

• More affordable than platinum
• Complements diamonds beautifully
• Stronger than yellow gold
• A popular choice for engagement rings

Why Choose Platinum?

• Rarer and more exclusive
• More durable and heavy-duty
• Hypoallergenic
• A true symbol of luxury

Choosing between white gold and platinum comes down to what matters most to you—whether it’s the prestige and durability of platinum or the affordability and elegance of white gold. Either way, both metals are timeless and beautiful, and whichever one you pick will make a stunning statement.

Ready to start your search? Whether you’re leaning toward white gold or platinum, we’ve got a selection of gorgeous diamond rings in both metals to help you find the perfect piece.