The Question Everyone Asks
There’s one question that comes up more than any other , “What type of diamond is the best?” And truthfully, there’s no simple answer. Not because it’s complicated, but because what’s “best” depends entirely on you. Your style. Your priorities. Your budget. Some people care about size, others about sparkle, others about ethics or origin. The best diamond isn’t the one with the highest scorecard , it’s the one that feels right the moment you put it on.

Natural or Lab-Grown?
Let’s get this part out of the way. Lab diamonds are not fake. They’re chemically and visually identical to mined diamonds. The only difference is where they come from , one from deep underground, one from a lab. That’s it. Lab diamonds are more affordable, often cleaner, and far more sustainable.

If the idea of a bigger, better-quality stone without the mining impact appeals to you, lab is the smarter choice. But if owning something formed by the earth over billions of years matters to you, then natural may feel more meaningful. It’s not about which is better , it’s about what matters to you.
Cut , This Is What Makes It Sparkle
You could have a flawless, colorless, high-carat diamond and still be disappointed if the cut is off. The cut is what gives a diamond its light. It determines how it reflects, how it catches the eye, and how alive it looks when you move your hand. Always choose the best cut you can. A smaller, well-cut diamond will outshine a bigger, poorly-cut one every time. It’s that simple.
Clarity and Color , Don’t Get Caught in the Weeds
Here’s the truth: most people can’t tell the difference between a VS1 and an SI1 without a magnifying glass. Same goes for color grades. You don’t need a D if your eyes can’t see the difference from an F or G. What matters is how the stone looks to you. If it faces up white and looks clean without squinting or angling it under a spotlight, you’re good. Use your money where it shows , not on invisible details that won’t impact your experience.
Shape Is a Personal Thing
Some people love the fire and symmetry of a round. Others want the clean edges of an emerald or the soft curves of an oval. Shapes have moods. A marquise feels bold. A cushion feels vintage.

A radiant is somewhere in between. There’s no such thing as the best shape. There’s only what feels like you. If you try on a pear and can’t stop staring at your hand , that’s your answer.
The Best Diamond Is the One You Love Wearing
Not the one with the cleanest certificate. Not the one that checks every technical box. The best diamond is the one that makes you feel something. That feels timeless to you. That suits your hand, your life, your energy. You’re not buying a spreadsheet. You’re buying a piece of your story. And that story should be beautiful, not stressful.
At Azzallure, we help you choose the right diamond for your eye, your style, and your story , whether it’s lab-grown or natural diamond, radiant or oval. No pressure. No jargon. Just real guidance.