Новости
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Why Diamonds Used to Be Men's Jewellery Before They Were Women's?
Diamonds were originally worn by kings and noblemen, from ancient India to medieval Europe, long before becoming associated with women. Men wearing diamonds today is a return to tradition.
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The Diamond Cut That Took Three Centuries to Perfect
The round brilliant diamond cut took three centuries to perfect, from the Mazarin and Peruzzi cuts to Tolkowsky's 1919 formula, still the industry standard today.
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The Diamond Myth Everyone Believes That Simply Isn't True
The two-month salary engagement ring rule was invented by De Beers as advertising, not tradition. Your budget should reflect what you can comfortably afford instead.
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You're Probably Damaging Your Diamonds Without Knowing It
Everyday habits like gym sessions, housework, and skipping regular checks gradually damage diamond settings. Small changes in when you wear your jewellery help protect it long-term.
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The Costume Jewellery Pieces Actually Worth Buying
A guide to which costume jewellery pieces are genuinely worth buying, and why everyday or sentimental pieces are better invested in real diamonds instead.
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The Tennis Bracelet Almost Never Happened, Here's the Real Story
How Chris Evert's snapped diamond bracelet at the 1978 US Open turned a decades old design into the tennis bracelet, a style still worn by icons today.
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Buying Diamonds as a Tourist in Dubai? Read This First
A quick guide for tourists buying diamonds in Dubai, covering VAT refunds, airport validation, certification, and choosing between boutiques and the Gold Souk.
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Is Your Diamond About to Fall Out? Here's How to Tell
A loose diamond rarely falls out without warning signs. Watch for a stone that wiggles, bent or worn prongs, snagging on fabric, a stone sitting off centre, or dulled sparkle...
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Skip the Home Market, Here's Why Dubai Wins for Diamonds
Regional diamond buyers are choosing Dubai over their home market, and for good reason. Better pricing, no import duty, verified certification, and unmatched selection make it the smarter place to...
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The Jewellery Piece Everyone's Quietly Buying Right Now (And Why)
There's always one piece, isn't there? The one that isn't being shouted about on every billboard, but somehow, quietly, everyone seems to have it. You notice it on a friend's...
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"Is It Worth It?" A Real Answer to the Question Everyone Asks Before Buying Diamonds
It's probably the single most common question we get, in one form or another. Is it actually worth it? Am I better off putting that money somewhere else? Isn't this...
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Bad Day? Here's Why Retail Therapy With Diamonds Actually Makes Sense
We've all had that day. The one where the coffee spills on your shirt before nine, the meeting goes sideways, and by the time you get home you just want...