News

Once upon a time, buying a diamond was considered a smart long-term move. It wasn’t just about the sparkle—it was about value, stability, and passing something down. But fast-forward to...

If you’re torn between a radiant cut diamond and an emerald cut diamond, you’re not alone. These two rectangular beauties both exude elegance—but in totally different ways. One gives you...

Somewhere along the way, 1 carat became the number. The milestone. The invisible bar that says, “Now it’s a realdiamond ring.” For years, it’s been embedded in the bridal world,...

You find the perfect diamond. It sparkles like crazy in the store, all fire and brilliance under those flattering spotlights. You take it home, excited to see it in your...

Walk into a jewelry store today and ask to see a lab-grown diamond, and you might notice something subtle—but telling. A pause. A slight redirect. Maybe a polite “Are you...

Lab-grown diamonds have come a long way. They’re chemically identical to mined diamonds, often more affordable, and backed by serious science. So why do some women still whisper “don’t tell...

There’s something refreshing happening in the world of jewelry design. It’s not louder. It’s not flashier. It’s actually the opposite—and that’s what makes it so striking. More and more designers...

When most people shop for a diamond, the first thing they focus on is the 4Cs—cut, color, clarity, and carat. But here's the truth: there’s a lot more to how...

We’ve all heard the phrase “a diamond is forever.” But in today’s world, where technology and tradition collide, that forever might come from a lab instead of the earth. Lab-grown...

Let’s face it, when most people think “bigger diamond,” they automatically think “better diamond.” It’s a common assumption. More carats must mean more sparkle, right? Not exactly. In fact, the...

If you’ve ever browsed diamond certifications, you’ve probably seen something called a “polish grade.” It sounds fancy—like a final buff or some extra sparkle. And when you see “Excellent” polish...

For the longest time, if you weren’t buying a GIA-graded diamond, people looked at you sideways. GIA (Gemological Institute of America) set the standard for diamond grading, and for decades, it’s...